THE RETURN OF 3-D

I love 3-D. So much. How fucking cool is it to see Jaws swimming straight at you? How kick-ass is it when you see Jason from Friday the 13th squash a kid's head, and the eyeball flies right at you? Hella fuckin kick ass! Why did it ever go away? I wish more movies were made in 3-D.....

Which is why I was extremely excited to read an article on CNN.com that talks about Disney's full commitment to push its new 3-D technology. You can read the full article by clicking here, or just check out the highlights I posted below. (The article is pretty damn long).

----

"NEW YORK -- The Walt Disney Co. said Tuesday its Pixar animation studio is committing to 3-D and will release all of its movies in the format beginning with "Up" next year.

"Chief Creative Officer John Lasseter made the announcement in New York at a presentation of Disney's upcoming lineup of animated movies through 2012.

"In a deal announced last month, four studios -- Disney, News Corp.'s 20th Century Fox, Viacom Inc.'s Paramount, and Universal Pictures, which is owned by General Electric Co.'s NBC Universal -- agreed to help finance and equip 10,000 screens in the U.S. and Canada to accommodate 3-D movies.

"The conversion will cost as much as $700 million and take three years.

"Box office figures have shown that the enveloping feel of 3-D can attract two to three times more moviegoers who are willing to pay as much as $3 more per ticket, analysts said.

"Theater owners and studios hope the offerings will help bring people back to multiplexes for an experience that cannot be matched by increasingly sophisticated home theater systems."

------

I love the experience of going to a theater for a good movie. We will be losing a huge cultural icon if movie theaters disappear altogether. Hopefully 3-D can work its magic once again.

Long live 3-D movies! (look at all those smiling faces)